This article is somewhat in an interview format, wherein an author is discussing the subject of internet advertising, a topic that he knows very much about. The author, Tim Wu, is accredited with writing a book on the topic, and is mentioned to have made popular certain phrases, such as “net neutrality,” so that he appears to be an expert, which in turn gives the article a lot of credibility in the eyes of the audience. However, the article is, in fact, an online article, and the page contains numerous advertisements. This atmosphere takes away from the message because it makes the article seem like just another web page surrounded by advertisements, which is the very principle that it is trying to combat.

I was personally intrigued by the section in which Tim Wu suggested that people start paying for more ways to avoid advertisements when they feel frustrated with them. He almost encourages his audience to give up and stop fighting a losing battle instead of resist. Wu takes up a majority of the article emphasizing how exhausting it is to navigate the internet and avoid advertisements, and he even equates them to mosquitoes, but he ultimately admits that the only way to get rid of them is to spend money, which is really just giving the companies exactly what they want.

For the most part, I absolutely agreed with what was said because I believed the content to be quite similar to my own experiences on the internet. There are truly no barriers or limits when it comes to online advertisements, and they can bury the platform that they are on. However, I believe in moderation that they are acceptable, since advertising is an age-old practice and it has always gone hand-in-hand with the public’s activity. It can also be somewhat helpful sometimes, since it does know the user’s routine and interests for the most part, so once in a while they can actually suggest something useful.

This article is a secondary source because it is a mixture of primary sources and secondary sources. The writer uses direct quotes and information from Tim Wu, which would be primary, but also mentions his book and some of the concepts that are in it, which is a primary source.


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