In the article, the author gives credibility to the subject at hand by providing real world examples of all of the issues that he is describing. Being that this is an article criticizing ads and what a mess the internet has become, it was increasingly difficult to stay focused on the article that is provided on the internet without an ad also lobbying for my attention. The section that interested me the most was the section that referred to the subtle suggestions that Google and Facebook use. Advertisements in my opinion have ruined many things that stem from the internet. Even when away from the internet, ads have silently conditioned us to always look for something to occupy our time; they have effectively shortened our attention span.